Email Marketing
Black Week is Live🔥! Get up to 40% OFF.
I wrote copy for the email marketing campaign leading up to Black Friday sales for Tanrevel. The objective was to encourage customers to immediately purchase self-tanning kits by creating a sense of urgency and highlighting the products' benefits, and lastly, offering a 40% discount to email subscribers.
SINGLES' WEEK: Final Call to SAVE 25% 🤎
This was another email marketing campaign that I worked on for Tanrevel, however, this was part of the email sequence leading up to Valentine's Day. Similar to the previous project, I wrote copy to incentivise customers to treat themselves to a 25% discount code and highlighted popular products.
Targeted email marketing campaign (case study)
I created a Pre-Black Friday email marketing campaign during my digital marketing course. The aim was to create an email marketing sequence leading up to Black Friday sales to maximise sales during this high-traffic shopping period. The emails were targeted towards subscribers interested in receiving exclusive deals, so I used that detail to create a sense of exclusivity and urgency and encourage immediate action.
