Brand Strategy and Campaigns
Pandora: Brand Development and Storytelling (case study)
Here, you will find my analysis of the Pandora brand. I developed a unique story idea for a product launch campaign aligned with Pandora's values and mission.
RadiantSkin Co: Targeted Social Media Campaign
For my digital marketing course, I developed a social media ad campaign for RadiantSkin Co., a premium skincare brand looking to establish its online presence. This project involved audience research, platform selection, and crafting a strategic ad concept aligned with the brand’s values. The final ad was designed to build trust and generate leads through a targeted CTA.