Brand Strategy and Campaigns
247Connect (NetSupport) — SaaS Product Launch Campaign
I led the content strategy and copy for 247Connect’s launch, creating landing pages, social media posts, and email campaigns built around competitor research and customer pain points. The result was clear, conversion-focused messaging that positioned the product as a reliable, simple and cost-effective alternative in a competitive market. Read more about it here.
Pandora: Brand Development and Storytelling (case study)
Here, you will find my analysis of the Pandora brand. I developed a unique story idea for a product launch campaign aligned with Pandora's values and mission.
RadiantSkin Co: Targeted Social Media Campaign
For my digital marketing course, I developed a social media ad campaign for RadiantSkin Co., a premium skincare brand looking to establish its online presence. This project involved audience research, platform selection, and crafting a strategic ad concept aligned with the brand’s values. The final ad was designed to build trust and generate leads through a targeted CTA.