247Connect (NetSupport) — SaaS Launch Campaign

As part of my role at NetSupport, I supported the launch of 247Connect, a new SaaS solution for remote support. My task was to develop a cohesive campaign strategy and create all key marketing content to drive awareness and adoption.
I began with a competitor research analysis, identifying gaps in the market and focusing on pain points highlighted by competitor customers (e.g., poor reliability, lack of flexibility, complex system). This research shaped our messaging: positioning 247Connect as the reliable, user-friendly alternative.

Deliverables

The challenge

NetSupport needed to launch 247Connect, a new cloud-based remote support product, in a highly competitive EdTech and SaaS market.

Key pain points:

• Saturated market with established competitors offering similar solutions

• Complex technical product requiring simplified messaging for SMB decision-makers

• Need for cohesive multi-channel launch strategy across web, email, and social

• Inconsistent brand messaging that didn't clearly differentiate 247Connect from competitors

The target audience, being IT managers and school administrators, needed to quickly understand how 247Connect solved their specific pain points (fragmented support systems, lack of user-friendly software, security concerns) without getting lost in technical jargon.

The solution

I led the research and content creation for a comprehensive product launch campaign that simplified technical messaging and positioned 247Connect as the practical and user-friendly solution.

Competitive research & strategy foundation

• Conducted in-depth competitor analysis, identifying market gaps and customer pain points

• Analyzed the messaging strategies of 3 competitors to find differentiation opportunities

• Created a strategic positioning framework that informed all campaign messaging

• Identified key customer frustrations: fragmented systems, poor UX, complex setup processes

Landing page copy & strategy

• Wrote conversion-focused landing page copy for WordPress

• Translated technical features into clear business benefits

• Provided UX/UI guidance to the design team for optimal content hierarchy

• Created benefit-driven CTAs focused on demo requests and trial signups

Complete landing page (live and accessible here)

Email campaign development

• Designed and wrote 2 strategic emails in Klaviyo

• Crafted subject lines and preview text optimized for B2B open rates

• Focused messaging on pain point → solution → CTA structure

• Ensured brand consistency with landing page and social content

Deliverable: 2 launch emails

Social media strategy & content

• Created platform-specific social strategies for Instagram and LinkedIn.

• Wrote copy for 15 social posts tailored to each platform's audience.

• Collaborated with the graphic design team, providing creative briefs and messaging guidance.

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LinkedIn content: Thought leadership, product benefits for IT decision-makers.

Instagram content: Visual storytelling, behind-the-scenes, brand building. Deliverable: 15 social posts across Instagram and LinkedIn.

The results

While specific metrics aren't available from this internship project, the campaign successfully:

• Established clear market positioning

• Differentiate 247Connect from competitors through benefit-driven, jargon-free messaging.

• Created a cohesive multi-channel experience

• Consistent brand voice across landing page, email, and social platforms

• Drove inbound demo requests

• Strategic CTAs and pain-point-focused copy contributed to lead generation

• Simplified technical complexity

• Made enterprise-level software accessible to SMB decision-makers

• Enabled sales team effectiveness

• Provided a clear messaging framework that sales could leverage in conversations

Key Insight: The success of this campaign was rooted in deep competitor research that identified exactly what customers were frustrated with and positioned 247Connect as the antidote to those specific pain points.