MY STORY

Hi, 👋🏿 I’m Erika!

I’m a digital marketer, brand strategist, and copywriter passionate about helping beauty, lifestyle, and wellness brands tell compelling stories and grow their online presence.

With over four years of experience in SEO-driven content creation, I’ve worked with brands like Klever Beauty Box and ROOT2TIP, crafting engaging blog content, email marketing campaigns, and social media strategies that connect with audiences and drive conversions.

My approach blends creativity with strategy, ensuring that every piece of content not only looks good but also performs well.

As a former makeup artist and Wellbeing & Diversity Officer, I’ve always been community-driven and creatively minded. Now, I channel that same passion into helping beauty, lifestyle, and wellness brands refine their voice, grow their digital presence, and build meaningful relationships with their audiences within a saturated market.

You’ll always find me discussing the latest beauty trends or deep-diving into astrological transits and exploring how they shape digital cultures.

Anyway, feel free to explore my folio and let’s chat about how I can elevate your brand’s story.