MY STORY
Hi, 👋🏿 I’m Erika!
I’m a digital marketer, copywriter, and brand strategist helping beauty, lifestyle, and tech brands tell compelling stories and connect meaningfully with their audiences.
With over four years of experience in SEO-driven content, I’ve worked with brands like Klever Beauty Box, ROOT2TIP, NetSupport, and CommerceSpark — crafting everything from high-converting landing pages and launch campaigns to engaging blogs, email sequences, and social content.
My background as a makeup artist and wellbeing and diversity officer taught me the power of storytelling and inclusivity, which I now bring into digital marketing. Whether I’m writing UX copy for a Figma hackathon project, guiding visual direction, or developing brand messaging, my approach blends creativity with strategy — ensuring every piece of content performs and helps brands to scale.
Beyond marketing, I’m also a writer, poet, and artist — always exploring how culture, wellness, and creativity shape the way we connect online.
Anyway, feel free to explore my folio and let’s chat about how I can elevate your brand’s story.
What clients have to say about me
"Erika's expertise and commitment to creative content came through in the content she created for us. With her writing style and beauty expertise, she helped us connect with our customers. I definitely recommend her and wish her all the best!"
- Salem, ROOT2TIP
”Erika is a creative gem. She created brilliant copy for our email campaigns. Trustworthy, on-time delivery, attentive, and responsive.”
- Caroline, Tanrevel